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The Secrets of Reseller Hosting
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It is needless to say that today’s world is powered by the web. Websites, the electronic media through which information is disseminated to the world, needs to be hosted on servers. Our own computers acts as “clients” and fetch these sites from the servers on demand. There are umpteen hosting companies in the world that host websites on commercial basis on behalf of their owners. The concept of reseller hosting is gaining popularity everyday and it is a specialized segment in the hosting industry.

In reseller hosting, an account owner uses his/her allotted server space and bandwidth to host others’ websites. Initially, the account owner purchases the services of a hosting company on a wholesale basis and then approaches third parties for hosting services. In this hosting plan, the reseller host makes some profit. Quite often in a reseller web hosting scheme, the host may purchase a dedicated server from the hosting company on rent and then sells web hosting plans to third parties on a shared basis. 

Typically, web design companies, freelance web developers or system integrators eye reseller web hosting service as an add-on to attract and retain clients. If you are a budding web hosting entrepreneur, then reseller hosting might be your first step towards a lucrative business opportunity. The most attractive thing in reseller hosting is that hosting companies allow resellers to create their own marketing plans and then resell services as per the reseller’s pricing structure. In many cases, resell hosts are able to establish their brands through customized control panels and name servers.

There is another advantage in reseller hosting. You need not have extensive technical knowledge in order to establish your credibility in the reseller hosting market. In line with popular demand, you can cater to Linux and Windows web hosting requirements. In course of time, with increased business turnover, you might even offer dedicated hosting services by purchasing new server spaces on rent from the hosting company. Usually, the maintenance and upkeep of network infrastructure including hardware resources is the responsibility of a data center operator. The server is configured and maintained by the original hosting company to which the server belongs. The reseller host is only responsible for interacting with his/her own clientele and expanding the reseller web hosting business. The reseller host need not be bothered about day-to-day technical problems like hardware, software and connectivity issues. These are simply escalated to the hosting company.

Some hosting companies offer pre-defined packages for the resell hosts. A symbiotic business relationship exists between the hosting company and the resell host. At times, the hosting companies offer readymade sites for the resellers to promote their businesses. The resellers manage their accounts through an interface called the Web Hosting Manager. From the Web Hosting Manager, resellers can control their payments, forms, and other application areas related to their business. They can add new domains and set up Domain Name Servers (DNS) entries for their customers.

In today’s world of collaborative business, newer avenues of joint venture between the reseller and the hosting companies are cropping up. Under such a scheme, the reseller with extensive marketing capability brings new clients to the hosting company. These new clients are billed by the hosting company in the reseller’s name and the reseller is given some commission. The customers interface with the reseller for support and the issues are escalated to the hosting company clandestinely. This gives the clients the image that the resell host is a hosting company in its own right.

Reseller web hosting plans are suitable for the following entities:
  • Start-up web hosting companies, before they jump into the big pool
  • Web hosting companies that are in need of immediate expansion, but cannot invest in a dedicated server for the time being.
  • Individuals with multiple domain names who are looking to host all their domain names under a single plan for economic reasons, rather than opting for multiple hosting accounts
  • Individuals with popular domain names that need more bandwidth than what is provided by smaller web hosting companies
Briefly, reseller hosting business is a great boon for small companies and individuals that wish to generate a steady monthly income through the online business. As an added bonus, the start-up hassle has become much less these days. Readymade hosting packages and website templates provided by the hosting companies help in initial business set-up. In no time, you can start up this lucrative business. We all know that all and sundry are trying to make their presence felt on the web. The demand for web hosting services is constantly on the rise. Web hosting companies are on the look out for reseller hosts in order to penetrate the market deeper. After venturing into the web hosting business for a while, you can easily think of graduating into a full-fledged web hosting company.

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